![]() ![]() Question marks: The top right quadrant contains products that need support. ![]() Products within this quadrant have a strong position in their marketplace and enjoy high growth. Stars: The upper left quadrant is for products of stellar performance. The second considers each product’s market share relative to the largest competitor in the industry. The tool is made up of 4 squares or quadrants with relative market share along the x-axis and growth along the Y axis. Firstly it considers the attractiveness of a market judged by its growth.
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